Forget Big Data, Small Data is cool again

Some of the hype is starting to clear when it comes to Big Data, as firms begin to see the limits.  And while Big Data is most definitely useful, it’s not the panacea many businesses operating in this space claim. About a four-minute read.

Comment: this is hardly surprising; for too long those with a vested interest in selling the technology have been driving the narrative. Those days are over. And now we’re seeing a renewed interest in Small Data.