Fin-influencers are a thing

as Digital Banks continue their mission of disruption, apparently now they’re devoting significant resources to Instagram, TikTok and other social media channels to target and acquire customers. About a three minute read.

Comment: an obvious mechanism to target millennials, the Digital Banks are doing the right thing. The only problem is, whatever they can do Incumbents can do better. It will be interesting to see who the Fintech battle of Social Media will play out over time. As usual, my money is on the incumbents winning; let’s face it, most NeoBanks (aka, Digital Banks) lose money.